With a climate that is pleasant year-round, a wealth of golf courses and an exciting food culture, it’s unsurprising that the Algarve is beginning to focus on year-round tourism.
The Algarve Tourism Association (ATA) has announced it is turning its focus to travellers who prefer a “more sustainable form of tourism”, are “less concerned about prices” and who “prefer to visit the region outside of the high season”.
They state that their goal is to “continue growing in value and consolidate the perception of the unique quality that the region has to offer compared to its main rival destinations”.
The association stated that, to meet their objectives, there are looking to appeal to tourists who can contribute to the sustain growth of the region.
For those investing in property in the Algarve, its welcome news, showing that for those who are already making great returns on the locations booming summer markets (Covid notwithstanding) could potentially see a demand in all seasons.
The association is attempting to gather more interest from markets such as those in the North of Europe, who often seek out trips to the Algarve outside of summer – often for golf breaks.
It seems that the ATA is also targeting travellers from outside Europe in locations such as Brazil, the USA and Canada whose interest in the Algarve has already been growing substantially, according to the association.
The Algarve Tourism Association took part in a range of events across October, designed to put Portugal, and the Algarve on a larger stage.
The first of which was The International Golf Travel Market, held in Wales between October 18 and 21. The event is considered the “largest meeting point for golf travel professionals”, says ATA.
With 31 golf courses in the region, of which only one scores lower than a 7 on Leading Courses, it’s unsurprising that this is a focus for the association.
The ATA also took part in the Quality Travel Fair, which took place between October 22 and 24 in Copenhagen and focuses on the luxury tourism segment, showing that the region is not just for the masses – but is also designed to appeal to the luxury market.
The association also attended MCE South Europe at the Pestana Vila Sol Hotel in Vilamoura between October 24 and 26, a forum that “brings together destinations and event suppliers from South Europe, as well as various other countries, meeting with international event planners”.
They also took part in the LTM Latin America, described as a “luxury travel trade show that offers pre-scheduled meetings with suppliers from the best travel experiences from around the world”. The event is taking place in São Paulo (Brazil) at the end of October.
“These events are excellent to promote the Algarve,” says Algarve tourism chief João Fernandes, adding that the goal is to present “surprising proposals that prove the wealth and authenticity of the experiences that can be enjoyed in the region.”