Airbnb can be a fantastic platform on which to promote your holiday home or even a spare room, but with over 4 million hosts using the platform, making your property stand out from the crowd can be challenging.
From making your property one that people talk about, to showing up on the listings, we discuss how to get Airbnb right.
Make your property stand out in the listings
As of September 20202, there were around 5.6 million listings on Airbnb globally. Depending on the location of your rental property, you may be in competition with a range of other properties and that means your Airbnb listing needs to stand out from the crowd.
Using the right images can make all the difference, so think beyond just the usual and take photos that not only show your property to its best advantage, but also capture the character of the surrounding area. Be sure to take photos of any on site amenities too.
Write a description that really think about who your audience is, and tailor the property listing to them. So, if families are usually your top priority, make sure you highlight the benefits and safety features that they care about. If your set up for business travel, be sure to mention transport links.
Provide better services than the competition
Airbnb is fuelled by reviews, to providing a superior service is what will maintain your success on the platform. The basics such as using great quality cleaners and making sure the property is well stocked with everything that guests need is the first step to success.
But what makes a good Airbnb stand out and delight guests is the level of service you can offer. From dealing with initial enquiries in a fast and friendly manner, to offering little touches such as leaving snacks in the fridge, a welcome note for guests, or a pile of board games for rainy days, it’s the way you make your guest feel that will keep them coming back and recommending you.
Offer some exciting freebies
A great way to stand out to potential guests is to offer something a little extra. From airport pickup to vouchers or offers on local days out, by adding an additional service you can create additional demand and separate yourself from competing properties.
Managing your Airbnb
Like any short term or vacation rental, Airbnb does take a reasonable amount of your time to manage. From responding to potential guest enquiries to making sure that your tenants are taken care of during their stay, it’s vital that you are available.
If you’re choosing to let your Airbnb from afar, choosing the right management company is key.
Or going one step further, take a look at District 225 – Miami’s first “Airbnb ready” property development. With properties fully furnished and made to attract Airbnb guests, the building also is professionally managed and can directly handle all aspects of the Airbnb hosting process, from assistance with listing and marketing the unit, to coordination of maintenance and cleaning. Stays can be any length of time, allowing residents to get a return on a quicker trip or longer duration.