Insight Tulum

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About the author Matt Lavin:

Owner and Director of Benoit Properties International Limited; Matt has over 16 years of experience in the international property sector, having sold over 2000 residential apartments to clients from all over the Globe.

Golden beaches, a great atmosphere and an average temperature of 85 degrees throughout the year – it’s no wonder that Mexico is the 8th most popular vacation destination in the world. And Riviera Maya is the most popular destination of all. 

Tulum lies just 90 minutes south of Cancun International Airport, and offers a peaceful haven away from the commercialisation, but still within easy reach of the centre of Cancun. The popular Playa del Carmen is just under an hour away too, so it enjoys tranquil surroundings, yet everything you may want is still within easy reach. 

The Tulum real estate market is building momentum, with investors able to secure beachside properties at amazing prices, providing the opportunity for stable ongoing returns, and income generation from a growing demand for rental property. 


With a population of almost 120 million and a wealth of natural resources, Mexico is among the world’s largest 15 economies and the second largest economy in Latin America.  

Tulum itself is also undergoing positive changes which are likely to stimulate the local economy, with plans for a new airport to be built in Tulum itself. This will compliment the new “Maya train” which has started construction to connect cities and towns in five southeastern states and is expected to be completed in 2022.


The tourism sector in Mexico directly accounts for 8.5% of GDP, 5.8% of full-time paid employment (in the formal sector), and 77.2% of service exports. 

Growth in people and monetary flows to the country have outstripped growth in many advanced and emerging tourism economies in recent years.

Tulum itself has seen exponential growth as a tourist spot – once a sleepy beach town home to just 30,000 residents, it’s now visited by over 2 million visitors a year. Its increasing reputation as a more authentic, laidback alternative to other parts of Cancun makes it a popular hotspot. Additionally, as home to a wealth of ancient Mayan ruins and the 1.3 million acre UNESCO world heritage site, Sian Ka’an Biosphere Reserveis, it is a renowned eco-tourism destination. 

Why Invest in Tulum?

Tulum tourism numbers have consistently grown year on year, and – unlike many tourist destinations – occupancy is consistently excellent thanks to the region’s year-round appeal. 

Average occupancy rates in Tulum are hitting 85%, promising a consistent rental income. Moreover, increasing visitor numbers are driving growth in rental rates. 

Property prices still offer excellent value for money, with real room for increases – annual capital growth is projected at between 8 – 14% over the next decade.

While development of properties within the area will always be somewhat “capped” by its proximity to protected natural features and ruins, liquidity should remain within the market as saturation is unlikely. 

For those looking to invest in an emerging but stable location, Tulum has it all.